PalletTrader is the newest technology shaking up the supply chain industry. Pallet Enterprise magazine featured the PalletTrader online marketplace launch, highlighting the fact that Bettaway Supply Chain Services has funded, built and is operating PalletTrader as an independent, neutral online business platform.
But why start a new online marketplace for the wood pallet sector? John Vaccaro, president of Bettaway Supply Chain Services, explained, “Somebody was going to do this. Why not somebody who has been in the industry and cares about the industry? It’s better for the industry if someone on the inside does this than an outside technology company.” After what has always been a manual business, typically via email, fax, and phone calls, PalletTrader brings the ease, simplicity, and efficiency of a common eCommerce transaction to sourcing wood pallets.
The official launch comes after Bettaway worked with a team of pallet industry professionals to provide feedback on the design. Vaccaro recalled, “Our Founders Circle pallet company members have provided feedback, and they told us that we have thought of everything.”
A development team of 14 people has spent more than three years developing the website marketplace. The PalletTrader team has put in over 20,000 testing hours, and actual transactions have been conducted with Bettaway partners. Read the full story on Pallet Enterprise here.